Early this morning, I got the following e-mail. I’m copying and pasting it here because:

  1. The blog is titled “Total Rip-Off”, which means that I like to stand on the shoulders of giants. And just repost what they wrote 😛
  2. I really like Charity: Water as an organization because of the innovation and clear principles they focus on. Namely, they recognize the importance of communicating your message effectively (through really good photos and videos – they make things look pretty).

And they are clear and focused about their message – each dollar you give goes directly to funding water projects in developing countries, and $1 is all it takes to provide clean water to one person for one year.

See? Simple and relatable.

So without further ado, here’s an example of their latest media campaign – Water Changes Everything – there’s a lot to learn about the impact of water from it!

For a memorable look back on a previous post on Charity: Water – https://paulman.wordpress.com/2009/07/13/charity-water-and-modern-promotion/